Skip to main content

SOFY INTRODUCES SOFY ULTRA SILK – NEW ULTRA THIN SANITARY NAPKIN CRAFTED WITH THE FINEST PURE SILK

 SOFY, a leading feminine care brand by Uni-Charm Corporation, today launched its latest innovation, the SOFY Ultra Silk. The ultra-thin sanitary napkin is crafted with the finest pure silk for an exceptionally soft and comfortable experience. 


Available exclusively at Watsons Malaysia nationwide, SOFY Ultra Silk is designed to help combat skin irritation, allowing women to move freely and enjoy their everyday activities with greater comfort and confidence.

According to Unicharm Penetration Survey, two out of five Malaysian female experience skin irritation during menstruation. 32% of the consumers who frequently experience skin rashes between the inner thighs attribute the irritation to friction caused by the hard plastic material on the sides of sanitary pads, particularly during walking and exercise. SOFY’s latest innovation is specially crafted with 6A-grade Mulberry Silk from Suzhou and features an Ultra-Slim 0.06cm thickness, tailored to address this concern by minimising friction against the skin and allowing women to move freely and comfortably throughout the day.

“At SOFY, our vision is to empower women to feel ‘So Me, So Free’, because menstruation should never hold women back from living their lives with comfort and confidence. The launch of the new SOFY Ultra Silk is a testament that the brand is committed to continuously innovate to meet the evolving needs of women and provide solutions that allow them to move freely, stay positive and embrace every possibility,” said Mr Shigeto Yamanaka, Group Managing Director of Uni-Charm Corporation Sdn Bhd.


“We are also proud to partner with Watsons Malaysia, whose strong commitment to championing women’s holistic wellbeing and self-care closely aligns with our own vision. Together, we hope to make greater strides in supporting women to feel confident, comfortable and free every day,” he added. 

Experience the finest pure silk with SOFY Ultra Silk. Created for women who want to feel comfortable and confident throughout their period, SOFY Ultra Silk offers a premium period-care experience that combines softness, comfort and reliable protection. Thoughtfully designed for everyday movement, it allows women to go about their day with ease — from work and daily routines to staying active and enjoying the moments that matter most.


Product Highlight

SOFY Ultra Silk – Experience the FINEST PURE SILK 

SOFY Ultra Silk is a super ultra-slim sanitary napkin, measuring just 0.06cm, made with Luxury Oriental Silk to minimise friction between the inner thighs. This helps reduce skin irritation, so women can enjoy greater comfort and move freely throughout the day.

• Luxury Oriental Silk: Surface made with 6A Grade Mulberry Suzhou Silk for an ultra-soft touch. 

• Super Ultra Slim 0.06cm:  Super ultra slim with 3X more breathability for zero feeling. 

• Triple Absorbent Layer: Absorbs 30% faster to keep the surface instantly dry and prevent leakage. 


In conjunction with the launch, SOFY Ultra Silk will be bringing the #theFinestPureSilk Roadshow to consumers in collaboration with Watsons Malaysia. The roadshow will offer consumers an immersive experience to discover SOFY Ultra Silk through a series of engaging activities, including:

• The Silk Lab: A dedicated space where consumers can explore and learn more about SOFY Ultra Silk.

• The Silk Wall: Consumers can capture photos with the giant SOFY Ultra Silk pack shot or share their favourite moments from the roadshow on social media.

• Oriental Scents Bar: Consumers can get creative and DIY their own herbal pouch.

Additionally, limited-time promotions will also be available at the roadshow, with consumers enjoying FREE SOFY Oriental Knot Bag with a minimum spend of RM30, and FREE SOFY Oriental Knot Bag + instant RM6 OFF with a minimum spend of RM60.




The Roadshow Schedules are as follows: - 

Launch Roadshow

9–13 September 2026, FF, V-Boulevard (in front of Brand Outlets), Sunway Velocity

Substances Roadshow

21–27 September 2026, LG2, Orange Avenue (in front of Watsons), Sunway Pyramid

Substances Roadshow

28 October–1 November 2026, 1st Floor (in front of Watsons), 1 Utama

Labels:

Comments

Post a Comment

Popular posts from this blog

Anthony Wong and Edison Chen take on the highly anticipated multi-million-ringgit Chinese New Year Film ‘Temple of Wishes’ set to hit cinemas on the first day of Chinese New Year 2027.

 The upcoming 2027 Chinese New Year film ‘Temple of Wishes’ held its media conference in Kuala Lumpur today, bringing together three-time Hong Kong Film Award Best Actor Anthony Wong, Edison Chen, who returns to the big screen after an extended absence, alongside Taiwanese actress Nikki Hsieh, Hong Kong actor Samuel Pang, actress Summer Chan and Malaysian actor Zhen Ning.  The star-studded cast drew considerable attention as they gathered to unveil more details about the festive film, which is scheduled to hit cinemas on the first day of Chinese New Year in 2027. With an estimated production budget of approximately RM10 million, ‘Temple of Wishes’ was filmed across China, Malaysia and Italy, with locations including Hengdian, Penang, Kuala Lumpur and Bellagio, Italy. The production team also constructed a purpose-built set for several key scenes in the film, with the architecture and intricate details carefully designed to create the unique world of  ‘Temple of Wishes’. D...
Post a Comment
Read more

Ahmad Tea Celebrates 40 Years of Tea Heritage with a Ruby Jubilee Celebration in Malaysia

 Forty years after its beginnings as a small family tea shop in England, Ahmad Tea is celebrating a milestone that brings together its British roots, international journey and ambitions for the future. The family-owned tea brand marked its 40th anniversary with a Ruby Jubilee celebration in Malaysia, inviting guests to explore the stories and craftsmanship behind its teas. Alongside a look back at four decades of tea making, the occasion introduced a new addition to its portfolio: Ahmad Tea Sencha. It was a celebration of how far the brand has travelled, but also of the founding principle it continues to uphold—that every tea carrying the Ahmad Tea name should be worthy of being served in the family home. From a Family Tea Shop to an International Brand Ahmad Tea’s story began in Southampton, England, in 1986, when Mr. Rahim Afshar and his brothers established a small family tea business. At its heart was an uncompromising approach to quality. Rather than treating tea simply as a p...
Post a Comment
Read more

Sarawak’s Puteri Santubong Legend Reimagined for a New Generation at Istana Budaya This December

 A legend that has lived in Sarawak’s cultural memory for generations is finding new life on Malaysia’s national stage. Lagenda Puteri Santubong will reimagine the enduring tale of Puteri Santubong and Puteri Sejinjang as a contemporary dance-theatre production, taking the stage at Panggung Sari, Istana Budaya, Kuala Lumpur on 19 and 20 December 2026. Presented by Lang Budaya and directed by Dayang Mariana Abang Bolhassan, the contemporary dance-theatre production brings the enduring folklore to life through movement, music and visual storytelling. It offers audiences a fresh way to experience a story that has been passed down through generations. The production brings together approximately 100 performers, including talents from different cultural backgrounds, Malaysian singer and performer Bob Yusof, and young performers aged 6 to 16, who were selected through auditions. Together, they bring different experiences and creative energies to this contemporary interpretation of the Sa...
Post a Comment
Read more